What does the Lanham Act primarily cover?

The Lanham Act primarily covers trademarks, providing the legal framework for the registration, protection, and enforcement of trademarks in the United States. It aims to prevent consumer confusion regarding the source of goods and services by safeguarding brand names, logos, and even sounds associated with a business. The law allows for the registration of trademarks with the United States Patent and Trademark Office (USPTO) and offers remedies for infringement, such as the opportunity to seek damages in court.

This act plays a crucial role in helping businesses establish their identity in the marketplace and provides consumers with assurance about the quality and origin of purchased goods and services. By protecting trademarks, the Lanham Act also fosters fair competition and innovation, as it ensures that no other party can use a trademark that is likely to cause confusion with an existing mark. Understanding the Lanham Act is essential for anyone engaging in branding or marketing, as it fundamentally shapes how businesses communicate their distinctiveness to consumers.